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    Toda Embroidery

    Toda embroidery, called pukhoor, is made by the Toda community of the Nilgiris using only red and black wool on unbleached white cotton. Worked by counting threads without any drawn pattern, the geometric designs appear identical on both sides of the cloth, and the finished shawl — the putukuli — is central to Toda identity and ceremony.

    Origin district

    The Nilgiris, in Toda settlements around Ooty

    Materials

    Unbleached cotton cloth, red and black woollen thread

    Typical uses

    Putukuli shawls, stoles, bags, cushion covers, table linen

    Where to buy

    Toda cooperatives and craft outlets in Ooty and Kotagiri

    How it's made

    The embroiderer works from the reverse of the fabric, counting warp and weft threads to place each stitch — no pattern is drawn or traced. The darning stitch used produces a raised, almost woven texture, and because the work is executed by counting, the design reads clearly on both faces of the cloth.

    A full putukuli shawl carries bands of motifs and can take many weeks to complete. Motifs are drawn from Toda life and landscape: buffalo horns, the sun, rabbit ears, hut shapes and mountain forms.

    Community and heritage

    The Toda are a small pastoral community indigenous to the Nilgiris, historically buffalo herders living in distinctive barrel-vaulted huts. Toda embroidery holds a Geographical Indication tag. Craft cooperatives have helped Toda women earn from the work while keeping the technique intact, and the shawl remains essential to Toda ceremonies.

    Where to see or buy it

    Toda settlements near Ooty and Kotagiri, cooperative outlets in the Nilgiris and craft shops in Ooty sell genuine pieces. The Tribal Research Centre museum at Muthorai near Ooty displays Toda material culture, and some settlements welcome respectful visitors who arrange in advance.

    Traveller Tips

    • Buy from Toda cooperatives so the earnings reach the embroiderers directly.
    • Check that the pattern is clean on both sides — that is the mark of genuine pukhoor work.
    • Smaller stoles, bags and cushion covers are more affordable than a full putukuli shawl.
    • Arrange visits to Toda settlements in advance and ask before photographing.

    Frequently Asked Questions

    What is a putukuli?
    The traditional Toda shawl embroidered in red and black on white cotton, worn on ceremonial occasions and central to Toda identity.
    Why is the embroidery the same on both sides?
    It is worked by counting threads with a darning stitch rather than following a drawn pattern, so the design reads clearly on both faces of the cloth.
    Does Toda embroidery have a GI tag?
    Yes, it is registered as a Geographical Indication product of the Nilgiris.
    Where can I buy it?
    From Toda cooperatives and craft outlets in Ooty and Kotagiri, which sell directly on behalf of the embroiderers.

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